CLIENT California Institute of the Arts

SERVICE Content Creation

Foghorn Co. was brought on by The Office of Communications at CalArts to generate a large outward facing Communications Campaign, which resulted in six short videos, used for in-coming and prospective students. Inspired by 1980s video art, we set off to make art school videos with the same energy and irreverence as alumni Mike Kelley. The videos also reference archival imagery from a similar campaign launched by the school in the late 1960s.

The California Institute of the Arts is a private art university in Santa Clarita, California. It was incorporated in 1961 as the first degree-granting institution of higher learning in the US created specifically for students of both the visual and performing arts.