CLIENT Los Angeles Performance Practice

SERVICE Identity Design

We partnered with LAPP to develop their Tenth Anniversary Gala identity. Los Angeles Performance Practice is a non-profit organization founded by Miranda Wright in 2010, devoted to the production and presentation of contemporary performance by artists whose work advances and challenges multi-disciplinary artistic practices. For their 10th Anniversary Gala we created a series of verbal history videos, mimicking sloppy vlogs and irreverent pizzazz.

We created a series of low-fi vlog style videos all centered on the verbal history of the clients work in Los Angeles. These videos were release as individual 30 second clips throughout the run up to the Gala and then displayed throughout the Ace Hotel.